Inventory rationing via drop-shipping in Internet retailing: A sensitivity analysis [An article from: European Journal of Operational Research]

This digital document is a journal article from European Journal of Operational Research, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In this paper, we study a threshold level inventory rationing policy that is of interest to e-tailers, operating in a business to consumer (B2C) environment and selling non-perishable, made-to-stock items such as books, CDs, consumer electronics, and body and bath products. A Monte Carlo simulation model is developed to examine this policy when the demand process is stochastic, lead-time is stochastic, and the e-tailer uses 'drop-shipping' as an order fulfillment option. The methodology presented, which includes computer simulation and a full factorial experimental design, permits understanding of the complexity of the decision-making environment and implications of different sources of uncertainty (e.g. demand variability and lead-time variability) on a profit-maximizing threshold level of inventory, a stock level below which low margin orders are drop-shipped directly from the e-tailer's supplier rather than fulfilled from internal stock.